Foster Care
Case Study

Upper Murray Family Care

With more children in foster care than ever before, 

The Mission

“In Victoria, Australia, there are more than 14,000 children and young people under care and protection orders.”

Add in a global pandemic and the strain caused to existing carers meant that many carers had to take a break from fostering.

As a result, children that require fostering have to go much further afield for their care, leaving their local area, friends and community.

Upper Murray Family Care (Victoria, Australia) needed to recruit and educate new foster carers across their local region, to combat this shortage.

The Client

Upper Murray Family Care is an organisation that primarily aims to strengthen, nurture and care for children and families throughout North East Victoria and Upper Murray in Australia.
They are an independent, non-government, community-managed agency, offering a range of quality services that are responsive to the varying needs of the communities.

The Challenge

- Raising awareness of foster care in an effective and respectful manner.
- Highlighting the need for new foster carers in the region, whilst being unique and memorable.
De-mystifying some of the myths around foster care.
Retaining the audience’s attention to further spread their message.
Optimising the content to suit a variety of platforms.

Trusted by Change Makers around the globe

Highlights

We did a variety of animations to help UMFC reach their Foster Recruitment targets, here are some snapshots from then 10 videos we created.

Meet Kate

A character animation telling the story of how Kate Foster Cares.

Staying Local

This animated short really focuses on the local region around UMFC and highlights the emotional impact and trauma caused when children have to relocate away from their community.

Meet Emma

The story of Emma, a foster carer who looks after children with disabilities.

One Chapter

The emotional journey that children have to go through when going into emergency care. 

The Outcome

Character Content

We created 3x Character Driven pieces to engage the audience emotionally in the journey that foster parents and foster children experience.

Micro Content

We created 4x short animated clips to further educate across a variety of social media platforms.

Educational Content

We created 3x short educational animations focusing on the key questions or myths people believe surrounding foster care.
We are so grateful to everyone at Motion Manor for the ten animations produced for our foster care recruitment campaign. They were a pleasure to work with as they patiently led us through the creative process. The results are outstanding.

Janine Lawler

Foster Care Sector

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Motion Manor Ltd is a company registered in England and Wales No. 1311 8238
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