Plant-Based
Dog Food 

Case Study

The Mission

DoGood are on a mission to build a sustainable future for our pets & planet through 100% plant-based, freshly cooked & nutritional complete dog food. Their recipes have been developed with top canine nutritionists (and a Michelin star chef!) to combine plant-powered proteins and organic, whole-food ingredients which nourish your dog without harming the planet or other animals.
A mission like this is something we could 100% get behind.

The Client

Alternative Dog Foods is becoming a quickly saturated market so it was crucial DoGood had something that highlighted their unique qualities and showcased them in an engaging way.
It was determined that the focus should be on engaging, quirky short clips that could be promoted both organically and via paid advertising channels to spread their message as far as possible.
The videos could then be targeted to audiences who aligned with their target avatar, to make the most impact possible.

The Challenge

Alternative Dog Foods is becoming a quickly saturated market so it was crucial DoGood had something that highlighted their unique qualities and showcased them in an engaging way.
It was determined that the focus should be on engaging, quirky short clips that could be promoted both organically and via paid advertising channels to spread their message as far as possible.
The videos could then be targeted to audiences who aligned with their target avatar, to make the most impact possible.

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Highlights

We created a series of short videos to be used across the website, social media and paid advertising platforms.

The Outcome

Paid Advertising

We created content optimised for paid advertising channels to drive awareness and conversions.

Evergreen Content

We created a number of longer posts to be shared organically, and broke these down into further micro content for maximum usage.

Brand Elements

We also animated the logo and it's variants to be re-used in future content, whether in videos or on the social media channels. 

What did dogood think?

Motion Manor were an absolute pleasure to work with in creating four engaging videos for us. They took time to fully understand the brief and develop ideas with us, listening to feedback and producing content which was totally on-brand. We also benefited from their experience as they gave us ideas for how to use these vids to reach customers with key messages, which was invaluable for our startup brand. We would 100% recommend Motion Manor to any business looking for a partner in developing some truly eye-catching and informative content.

Steve Hutchins

dogood co-founder

What does it mean to be ethical?

Being ethical means putting positive social impact at the heart of everything we do.
From the way we operate to who we work with.
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Motion Manor Ltd is a company registered in England and Wales No. 1311 8238
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